Client
EasyBites
Industries
Food
Year
2023
Summary
Project Overview
I led the creation of the initial version of the EasyBites app, which is designed to help parents feed their children aged 0-5 with the best nutrition. This innovative project aimed to connect parents with child nutrition experts by providing a range of helpful resources. The app offers easy-to-understand courses made by experts to teach parents about child nutrition and how to handle feeding difficulties. It also provides a collection of healthy recipes for kids, practical tips, and a toolbox for saving important articles.
My Role
As a product designer, my multifaceted role involved conceptualising and crafting an intuitive and visually appealing user interface. Beyond design, I orchestrated the project's timelines, resources, and collaboration within the development team and UX researcher. My responsibilities extended from defining the user experience to ensuring the successful deployment of the EasyBites app.
Key deliverables
I designed a user-friendly and visually appealing interface that made it easy for users to access the app's wealth of child nutrition resources. The collaborative efforts of the team culminated in the successful launch of the MVP version of the EasyBites app.
My role primarily focused on design, working closely with the UX team and the CTO to ensure timely delivery of app mockups for the MVP version.
Results
Key Benefits of the App as Reported by Parents
Parental Engagement: Parents showed significant interest, leading to a rapid increase in app downloads and daily users.
Enhanced Parental Confidence: Parents reported increased confidence and success in feeding their young children.
Positive User Feedback: User feedback emphasised the app's user-friendliness and the practicality of its resources.
Design Process
Competitive analysis
In conducting a competitive analysis for the EasyBites app, I thoroughly evaluated and compared it to similar apps in the market, including Mealtime, Noom, Headspace, Simple, and Lasta. Here are some key findings: Mealtime: While Mealtime focuses on meal planning and recipes, EasyBites excels in providing specialised child nutrition information, making it stand out as a dedicated resource for parents of young children. Noom: Noom's course map provides users with a structured learning journey. It guides them through a series of lessons, activities, and challenges designed to promote healthy habits and weight management. Headspace: In my exploration of Headspace, I concentrated on the aesthetics of visuals within the app. I observed that Headspace places a strong emphasis on creating visually pleasing and calming content. This includes serene imagery, soothing color schemes, and thoughtfully designed graphics. The app's aesthetic choices contribute significantly to its meditation and mental wellness theme, aiming to create a visually relaxing and immersive experience for users. Lasta: For Lasta, a fasting app, my research primarily delved into how courses are structured and the provision of other content. I noted that Lasta likely offers courses related to fasting methods, schedules, and dietary guidance. These courses are likely designed to provide users with a structured approach to fasting. Additionally, I explored how Lasta delivers fasting-related content, including articles, tips, and insights. The goal is to educate and support users in their fasting journeys, promoting health and wellness through intermittent fasting practices.
Mealime
Noom
Headspace
Lasta
Ideating
Ideating on paper played a pivotal role in shaping the user experience. Through quick sketches, I visualized user flows, course maps, and interactive elements like the toolbox. These humble sketches were the starting point of a journey that brought the app to life. They allowed me to explore and refine the structure of expert-designed courses, ensuring they flowed seamlessly. The sketches also helped me conceptualize the toolbox, a versatile feature for saving crucial articles. Ideating on paper was the canvas where creativity flowed freely, where ideas sprouted and evolved, ultimately forming the backbone of EasyBites' intuitive and user-centric design.
Improving rapidly
Improvement was our constant companion on the journey of developing EasyBites. A key driver of this rapid evolution was our collaborative conversations with the UX team. Together, we dissected insights gleaned from a combination of user interviews and rich data gathered through Mixpanel. These sources provided invaluable guidance in shaping a user interface tailored specifically for parents with young children.
These insights were gold, especially when considering the real-life scenarios of parents juggling a child in one hand and a mobile device in the other. We put ourselves in their shoes and relentlessly fine-tuned the flow to make it seamless. Every interaction, every button placement, and every visual element was scrutinised through the lens of ease and accessibility.
The result was a design that felt like a helping hand to parents, ensuring they could navigate the app effortlessly, even in the midst of their busy lives.
